How to Turn Your Referral Gig Into a Full Agency Business

Group of Lycan riders, advocates, and fans in Cebu City

I still remember the first time someone walked up to me while eating a Pancit Batil Patong in Isabela and asked about my Lycan parked outside. It was just a quick chat about range, charging, and what it’s like to ride electric in the city. A week later, that same person messaged me: “Ser, nag-order na po ako ng Lycan.” That moment changed the way I saw marketing and it was proof that a genuine story, told consistently, can move people to act. From there, the idea was simple: if one rider with one story can create value, what happens when you turn that into an agency system?

An “agency” sounds intimidating, but at its core it’s just you—multiplied. You start with a clear promise (“I help people switch to smarter, more affordable mobility”) and a repeatable way of delivering it (content, conversations, and care). You already have the building blocks: a Lycan EV you can talk about honestly, a referral link or code, and a dashboard that shows what’s working. The agency journey begins when you package those pieces into a brand, a rhythm, and a team.

Begin with positioning. Decide what you stand for and who you serve. Maybe your lane is practical savings for delivery riders. Maybe it’s design and lifestyle for weekend roamers. Or maybe you champion sustainability for young professionals commuting across the metro. An agency grows faster when your message is narrow enough to be memorable yet broad enough to scale. Give your initiative a name, put a simple one-page website or link-in-bio together, and write a short manifesto: what you believe, how you help, and why Lycan fits that story.

Fellow riders checking out the Atlas II Pro in Isabela

Then, build your content engine. Not the flashy, once-in-a-blue-moon post, but a consistent stream that teaches, entertains, and invites. Think in weekly chapters: a ride POV that shows the feeling, a simple cost breakdown that shows the math, a short myth-buster that clears doubts, and a personal update that shows the human behind the handle. End each piece with one clear step—“DM me ‘ZERO’ for the checklist” or “Use my code if you decide to order.” Your goal isn’t to “sell” every day; it’s to be present, credible, and helpful so that when someone is ready, you’re the obvious guide.

As results come in, treat your dashboard like a coach. Watch which posts lead to clicks, which weeks produce the most questions, and which topics unlock real interest. Share those insights publicly—“This is what riders asked me this week”—and privately with anyone who wants to learn. That’s how your agency begins to scale: you turn your process into a playbook. Create a starter kit for collaborators—caption templates, a short FAQ, a simple DM script, a QR that points to their unique link—and teach them the basics of ethical promotion: be honest, answer questions, and never overpromise.

A fanatic of the Atlas II Pro already sharing it with his friends

Your first “hire” doesn’t need to be a full-time employee. It can be a friend who rides with you on weekends, a creator who wants more meaningful partnerships, or a delivery rider who’s ready to level up. Invite them into your brand, give them a personalized angle, and coach them through their first thirty days. In return, you get scale without losing the authenticity that got you here. Over time, turn your group into a proper roster: riders for POV content, a couple of editors who can turn raw footage into posts, a community manager who keeps the comments alive and helpful. Keep operations light but disciplined: a shared calendar, a weekly call, and a simple tracker for leads, test-ride bookings, and confirmed sales.

An agency matures when it blends online storytelling with offline presence. Host small meetups at cafés, charging spots, barangay halls, or dealership events. Offer quick “EV 101” sessions for rider groups and office teams. Bring a portable standee with your story and a QR that routes to each creator’s link. Offline, people get to see the bike, ask real questions, and feel the community. Online, you amplify those moments into content that keeps the momentum alive long after the event ends.

As you grow, protect trust. Be transparent about financing: approvals are handled by partner banks and aren’t guaranteed. Be clear about earnings: commissions start at PHP4,000 and vary by model; results depend on real effort. If someone isn’t a fit right now, help anyway and point them to the right info, suggest the next step, and invite them back when things change. That reputation—the agency that helps first—will compound more than any ad budget.

Think like a business owner, not just a promoter. Reinvest part of your commissions into better tools (a decent mic, lights, a simple website), small boosts for your best-performing posts, and fair bonuses for collaborators who hit their goals. Create simple agreements that outline how codes are assigned, how content is credited, and how you’ll handle handoffs to dealerships for test rides and closing. Keep your books clean. If you’re earning consistently, consider registering a sole prop or company and talk to an accountant about taxes. Professionalism is part of the brand.

The beauty of Lycan’s setup—developing, manufacturing, and distributing our own products—is that referrals remain easy to tag and track no matter where a customer completes the purchase. That infrastructure lets your agency focus on what it does best: inspiring and educating riders, then guiding them through a decision with empathy and clarity. In a way, you’re not just “selling a bike.” You’re helping people upgrade their daily lives—with lower running costs, quieter rides, and a chance to earn by sharing their story too.

Finally, remember why this exists. Lycan is, at heart, a company of Filipinos, with Filipinos, for Filipinos. The referral program isn’t a trick; it’s a bridge and an invitation to grow with us. If you keep that spirit—service before sale, community before clicks—your side gig won’t just become an agency. It will become a small movement in your city: a circle of riders who look out for each other, create honest content, and share in the value they help create.

Start where you are. Name your promise. Publish your first piece this week. Invite one collaborator next week. Host a tiny meetup next month. That’s how every real agency is built: one story, one rider, one act of help at a time.